STL Shop Local is a developing platform centered around the idea of "Supporting STL through community & collaboration." Through featuring local shops and providing a place where creatives and business owners can connect, their mission is to support our community through a sense of togetherness.
I worked together with Joshua Fackler to design a brand identity and logo for this new platform. Stemming from the "creative COVID kick", we worked together thinking about local STL icons but also something modern and innovative.
We came up with a central logo, while also creating and icon and a secondary STL logo that can be interchanged according to the design needs. Keeping to the famous colors of the St. Louis flag (red, blue and yellow), we also wanted play to that aspect of the city but keeping it just different enough that this brand could stand out on its own and not blend in with so many of the other city brands.
I also have helped play a part in beginning development in STL Shop Local's social media creation and management whilst brainstorming ideas for the future development of this platform with Schyler Hohenberger*.
*Schyler Hohenberger is the creator of this platform idea.