Spring is a huge season for celebration and a key selling period for Campo Viejo wine. To capitalize on all the festivities of spring, we developed an exciting retail program centering around eye-catching floral visuals and a custom label microsite that allowed consumers to personalize their favorite bottle of wine.

I designed 6 different custom labels to suit the entire Campo Viejo portfolio - from Cava for graduation to Rosé for Mother’s Day - there were diverse, delightful designs for everyone and every occasion. To make the program shine at retail I designed unique elements like an explosive floral double wide case card, diecut oversized stickers to dress up displays of all sizes, and a full suite of customizable “print on demand” materials featuring interchangeable bottles, design elements and headlines.

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